Last night’s episode of BBC TV show `Alex Polizzi: The Fixer’ was a cracking example of what happens in a business that hasn’t scripted or choreographed the customer’s experience. The show followed Alex Polizzi’s efforts to turn around Guide Bridge…
Last night’s episode of BBC TV show `Alex Polizzi: The Fixer’ was a cracking example of what happens in a business that hasn’t scripted or choreographed the customer’s experience. The show followed Alex Polizzi’s efforts to turn around Guide Bridge…
Testimonials are a wonderful thing. They let you have real people tell prospective customers how great you are. You are able to attach your credibility and reputation to that of your happy customer. In many ways they help sell your…
What is the secret sauce in your business? Many businesses make the mistake of selling the features of their business rather than the benefits to their customers. A kitchen company that has 136 different types of kitchen to choose from…
I’ve just got off the phone with a friend and client, Richard Dix of Rural Broadband. We were discussing the new services he’s offering in satellite broadband and ADSL connections and how to plan for possible problems that could arise.…
Earlier today I interviewed Erik Qualman, author of Socialnomics: How Social Media Transforms The Way We Live And Do Business. You can find his website at Socialnomics.com If your business hasn’t started to explore how it can use social media…
I’ve put together this list of 10 Great Ways To Differentiate Your Company For Christmas. Some of these ideas will cost you nothing. Others, a small amount of money or time. To help you on the way, we’re also giving…
(Congruent – definition) Unfortunately there’s no photo to illustrate this, but I saw some incongruent advertising on Wednesday whilst walking through Peterborough railway station. There was a mini-cab driver holding a sign indicating the name of the passenger he was…
Welcome to the new marketing blog for Simon Says Media. We’ll be posting great marketing and business tips here which you won’t want to miss. Subscribe now to our regular updates of Great Free Stuff. Subscribe Now! First Name *…
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