According to the Telegraph, British pizza chain Pizza Express has hired a “classically trained actor” called Karl James to teach its waiters and waitresses how to “flirt” and the “art of chit-chat” to help them “butter up the restaurant’s customers”.…
Yearly Archives: 2010
Drive Traffic With Cool, Fun Stuff
Cool, fun stuff can drive traffic to your website. Two examples from today: 1. This morning I was with one of my clients, Michael Cotton, from Eastcote Sign and Display. I was looking through Michael’s photos of recent jobs to…
Testimonials – The Best Free Advertising For Your Company
Testimonials are a wonderful thing. They let you have real people tell prospective customers how great you are. You are able to attach your credibility and reputation to that of your happy customer. In many ways they help sell your…
Successful Business: Lessons from Seinfeld and Facebook
How can your business learn from Seinfeld and Facebook to make you more money? When it comes to the attention of internet users, social media is fast catching up to search engines or even overtaking them. According to Experian Hitwise…
A Jug Shouldn’t Need Instructions
Two weeks ago I had lunch with my aunt at a restaurant that I won’t be returning to. We met in central London to have a lunchtime curry and found a place amongst a wide choice in Drummond Street, near…
Secret Sauce – Sell Benefits, Not Features
What is the secret sauce in your business? Many businesses make the mistake of selling the features of their business rather than the benefits to their customers. A kitchen company that has 136 different types of kitchen to choose from…
Customer Service As Your Slogan – Or Why Most Companies Really Screw Up
I’ve just got off the phone with a friend and client, Richard Dix of Rural Broadband. We were discussing the new services he’s offering in satellite broadband and ADSL connections and how to plan for possible problems that could arise.…
The London Eye Doesn’t “Get” Twitter
The London Eye celebrated its 10th anniversary on Tuesday 19th January. To mark the occasion, they offered the chance to win 10 pairs of tickets if you tweeted @TheLondonEye #LondonEye10 between 9.50 and 10.00 am on the day. I was…
Interview With Erik Qualman About Socialnomics
Last week I interviewed Erik Qualman, the author of Socialnomics: How Social Media Transforms The Way We Live And Do Business. We discussed how the internet has moved beyond search and how businesses are using the latest technologies in social…
Erik Qualman Interview on Socialnomics Coming Soon
Earlier today I interviewed Erik Qualman, author of Socialnomics: How Social Media Transforms The Way We Live And Do Business. You can find his website at Socialnomics.com If your business hasn’t started to explore how it can use social media…
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