I recorded this short video this morning to explain why encouraging your customers to share their experiences with your business – their stories – through online reviews is the fastest way to grow your business in 2016. It also explains…
The haircut of a four-year-old child made news around the world in the last few days. It’s a great story. It makes sense that it went viral. What you may not have realized is that it isn’t just a good…
I will never forget my one and only court appearance. My actions were being judged. Even though I felt I had done nothing wrong, I hoped my honest recollection of events would clear my name. So the verdict came as…
What is a genuine 5-star online review worth to your business? Apparently fake reviews are worth $5. Did you see the news a couple of weeks ago that Amazon is suing 1,114 “John Does” who have been posting fake online reviews…
It can be tough keeping up with the pace of online marketing. Every week something changes on social media. Every week someone new has the answer for exploiting that change. There’s always something new and shiny to capture our attention. So it’s…
Happy Back To The Future Day! Really, today is “Back To The Future II” Day. This is the date that Marty and Doc time-traveled to in the future in the second movie, not the first. But that’s just semantics… Perhaps, like…
“When a woman says she doesn’t want flowers, you buy them for her anyway.” That’s what Brent Hardison tells me. And he’s right. He always takes his Momma flowers, even when she says she doesn’t want them. That’s just one…
It seems no matter how hard I try to avoid it, I often end up like a crack addict, pacing at 5am until the right connection can feed my addiction. No phone call will bring me what I want. And…
“You’re wasting your time. There’s no money in customer reviews.” The year was 2000. I’d just left Leeds university. I was 22 years old. I wanted to start a business that would capture what customers had to say about a…
50 years ago, an event took place that changed the world. The day after the assassination of John F. Kennedy, on November 23rd 1963, a new TV show started in the UK on the BBC that became the longest running…
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